Dahlgren Capital Private Equity has announced a strategic investment of 3 million SEK in Motion Display Scandinavia through a directed share issue. This marks Dahlgren Capital's fifth strategic investment in a short time, further solidifying its commitment to identifying and developing undervalued companies with high growth potential.

 

Motion Display Scandinavia, listed on Spotlight Stockmarket, is an innovative player in in-store display marketing. The company develops and manufactures smart in-store displays based on electronic paper technology, helping brands reach customers at the critical point where 70% of all purchase decisions are made. With a global customer base including well-known brands such as Diageo, Campari, PepsiCo, Revlon, and Goodyear, Motion Display is well-positioned in the rapidly growing In-Store Marketing segment.

 

Anna Engholm, CEO of Motion Display Scandinavia, comments: “We address a significant and sales-driving marketing opportunity. Today, the majority of all purchase decisions are made in-store, yet companies still spend a fraction of their marketing budgets on direct marketing. With Dahlgren Capital as a strong financial and strategic partner, we look forward to accelerating growth and getting more players to discover the potential of smart in-store marketing.”

 

“At a time when it is becoming increasingly difficult and expensive to reach the end customer in digital channels, we see enormous potential in sales-driving in-store communication. Motion Display is well positioned internationally with a growing demand and I am convinced that we, together with the company's management, can create significant value going forward,” says Gustaf Karling, co-founder of Dahlgren Capital Private Equity.

 

The investment in Motion Display aligns with Dahlgren Capital's strategy to expand its PE portfolio to up to ten companies by 2025, focusing on undervalued businesses with high growth potential. This investment follows recent strategic investments in companies such as Westpay, EasyFill, Comintelli, and Lyckegård Group.